“Time Is Money”: Cliches, Chapter 1
“Time is Money” has to be the most-often-repeated cliché in the film and video world. Since the hitch for the last post embedded in my mind was a film cliché, I thought it might be fun to break the time-honored rule about avoiding them and dive headlong into a few of them. Disclaimer: most of these cliches are general ones, so forgive me if I’ve stretched WAY too far in trying to apply them to the work we do. It just seemed like a fun thing to do.
Make Hay When the Sun Shines. This isn’t technically a cliché– most people don’t know what it means, which I suppose makes it more of an aphorism, but it came to mind. It means that one should always take opportunities when offered to them, which is true of both business and art at all times.
Actions Speak Louder than Words. This is one of those cliches that an ex girlfriend of mine loved to shoot at me whenever I said I was sorry after missing a date because I was busy working on a project, probably for something like this blog.
We’re Back to the Drawing Board. This is one of those times when the entire plan for the day is shot, which happens at least one out of five times a plan is made, regardless of how thorough that plan is. For instance:
It’s Time to Pound the Pavement. Don’t be fooled: event the most successful of us have months where we spend more time looking for work than we are actually working.
Bored to Tears: I’ve never actually seen anyone cry from boredom, but I guarantee that if anything we produce elicits yawns, we’ll be crying as we won’t be working with that client anymore. We strongly prefer laughter.
Buy it for a song. We don’t really want people to pay us by singing. After all, there are a blessed few who can actually carry tunes, let along be able to trade the value of cash for their serenades. On the other hand, our rates are low enough that we might be persuaded to sing for you on set, but we’d prefer that you asked us to do that after the job was done.
That’s only the first set of cliches that have crept to mind. There will be more. If you’re reading this and have some to add, feel free to do so in the comment thread. If you’d like to stretch the ones placed here, feel free to do that as well.